Yesterday we put BlackRock on notice that they've got a big climate problem.
Activists from our partners made a two pronged intervention yesterday on BlackRock. Starting our day at the Climate Week Sustainable Investment Forum by handing out bracelets and pamphlets asking "where is BlackRock" (who weren't attending), we spent a few hours engaging BlackRock employees at their Manhattan headquarters. With a mobile billboard truck, free chocolate bars (wrapped in our campaign branding), spinning signs, and targeted digital ads, we were impossible to miss.
Here is some of the media covering our launch:
Killing BlackRock's Fossil Fuel Investments With Kindness - The Indypendent
Throwing stones at BlackRock's fossil fuel investments - The Fifth Estate
Campaign Calls on BlackRock to Put Its Money Where Its Mouth Is On Climate Change - Sustainable Brands
Here is the full news story from The Real News:
And a wrap up video we made for the action (also viewable on Facebook).